Mediaworks formed a relationship with Green Dental of Lyons, Indiana last fall and the endeavor has been a huge success. We worked with Dr. Gordon Green and Dr. Brooks Green on redesigning their website to go with their updated Lyons location. We then strategized a marketing campaign utilizing several forms of media–social networking via Facebook, Google AdWords, and working to update all of their search engine citations. After the AdWords campaign launched, the Lyons location experienced its biggest month ever!
The Green Dental practice has opened a second location in Spencer. When this location opened, we wanted to find a solution to search engine optimization for a business with multiple locations. We didn’t want one Green Dental competing for placement with the other. So, we built a site within the existing site, so to speak. In the trade this is sometimes referred to as a “silo” site, fitting for a dental practice with locations in rural areas. Since the content for both is silo’d through the same site, SEO is a breeze.
This project is ongoing, and we’re excited to see successful results. Check out Green Dental of Lyons on Facebook, and Green Dental of Owen County’s Facebook page as well!
