Google Search Console and Why Your Website Needs It

Google Search Console, formerly Google Webmaster Tools, can give us a ton of data about your website. Why is this so important? Well, the more Mediaworks can learn about how people are using your site, the more we can better target your market. The better we can do that means the more we can convert more clicks into sales for your business. Since the Google search engine algorithms change so frequently, it is of the utmost importance to monitor how your site performs. Google Search Console tells us what updates we need to make on your site based on several things:

We can check your site for manual actions.  A manual action means that a human reviewer (employed by Google) has identified pages on your site that aren’t in compliance with Google’s webmaster quality guidelines. This can cause your site to be demoted or even removed from search listings.

We can view and add structured data that helps explain to search engines what your website is about. This ups your site’s ranking and provides better search content for people looking for information from your site.

We can check your site’s average Google ranking.   We can see clicks, impressions, CTR, and ranking for your site, and you can filter these figures in several ways.

Additionally, we can see how Google and the world view your site. In analyzing which queries made your site appear in search results we can design ad campaigns to ensure the highest conversion rates from clicks to sales. We can also see if your mobile site is performing well, which is key to businesses nowadays.

All these tools allow a business to really hone in on their target market and give us the ability to get the biggest bang for your advertising buck. For just $195 we will install Google Search Console on your website and help you begin identifying opportunties and improving your sales. Call 812.333.8099 or email us today!