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Our approach to delivering these marketing solutions begins with the
Discovery process. This is the first and most critical part of the creative
process. We work with you to identify and outline your marketing
objectives and desired results. In short, we listen.
The Discovery process leads us to Strategy. Once we have defined the objectives, we develop a Strategic Plan that will outline and direct the creative concept and advertising approach. This plan will recommend the best way to communicate your message in a strategic combination
of print, radio, television, Internet and press relations. The Strategic
Plan will be presented for your approval, along with the estimated
costs of production. Once your budget has been established, we can
also formulate a Media Plan, outlining recommendations for media
placement and the costs of the chosen mediums.
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